Elf Power Discovered at Kohl's Department Store

While shopping the post-Christmas sales at Kohl's I noticed they were playing a better brand of muzak on the in-store sound system. The one song that I captured into my memory enough to look up on the web is a nice sing-songy chant-a-long called "All the World is Waiting" by a band I'd never heard of: Elf Power. They're one of these new-fangled lo-fi indie bands, this time from the hallowed alternative haven of Athens, Ga. The video is here on YouTube, it's composed mostly of a "long tracking shot" (that's film-speak) of the singer and his guitar walking through a party (directed by Nick Canada & Tim Nackashi). It's not exactly the Ray Liotta / Lorraine Bracco Copacabana entrance in Good Fellas (Martin Scorsese, director), but it's pretty swell for lo-fi/indie. Check it out.